Storm S Smith
Creative Director & Creative Brand Storyteller / Certified Life Coach
Photography by Matthew Vita
An Award Winning Avant-Garde Impact Storyteller
Storm was the first Deaf woman to have been recruited by BBDO Worldwide. She recently served the role as Producer & Diversity Inclusion Accessibility Lead at BBDO Los Angeles for AT&T Mobile + Entertainment and to support, educate and drive equity and inclusion initiatives across the BBDO North America offices and for the global client. Storm also became the celebrated first Deaf juror for Cannes Lions. She continues in roles of creative director and marketing consultant for collaborative brand projects, as a motivational speaker on larger scale events, and a thought leader for change in the creative and advertising industry.
Storm joined BBDO Worldwide in 2017 as an art director. Her storytelling work immediately helped shine a positive light on critical societal issues such as people with intersectionality of disabilities, youth, LGBTQIA+, Black, Indigenous, and people of color (BIPOC). For example, she worked on the “It’s Time to Redefine” campaign as part of International Women’s Day, which sought to change the online dictionary definition of woman the day after the campaign launched and generated 12 million impressions worldwide.
Most recently, Storm have served her role as a Director for Condé Nast's Vanity Fair Bridging the Gap which earned the gold honor place in Branded Content behind the winner of Laundry Service PepsiCo’s Rockstar Energy “Respect the Hustle” for Shorty Impact Awards 2022. Collaborations have included working with Amazon Studios marketing consultant on 2021 Academy Award nominee Amazon film: Sound of Metal, Apple, ZP Better Together with Meta, Marvel's Spider-Man: Miles Morales actress & producer Natasha Ofili, Academy Award winner actress Marlee Matlin, Tony Award nominee actress Lauren Ridloff for the largest Deaf non-profit organization, Harlem Globetrotter, huge social influencer star Crissa Jackson on behalf of her advocacy for young girls in sports, Gallaudet University's first-time ever music video campaign: “We Belong” and more.
Advocacy at heart, she worked closely with the Ford Foundation on Roadmap for Inclusion report and thought leaders in the industry to push for greater change in the representation of diversity and disability in the media. She co-wrote and produced with Natasha Ofili on "Am I Next?" to spotlight attention on the experiences of Black Deaf Community during the serious light of Black Lives Matter. The short social justice film generated 100,000+ views across social media platforms combined. She performed a supporting role as a storytelling consultant for a graduate advanced seminar course at Boston University. Involved and served at Deaf Film Camp to support the diverse Deaf youth and teach an effective storytelling in post-production including the expansion of teaching the workshop oversea in Tokyo, Japan. Storm was a 2019-2020 senior fellow for Pop Culture Collaborative with the focus to develop an advanced accessibility for motion pictures. She co-founded the disability community 'We Are Here - Disability' at ADCOLOR conference with Bryan Stromer, Product Marketing at Microsoft. She appointed to serve on global media brand publication Ad Age Advisory Diversity Council. She appointed as an advisor for Crip Camp x Adobe Fellowship program (follow by the Impact campaign for the 2021 Academy Award nominee Netflix Documentary Crip Camp which executive produced by Barack and Michelle Obama under their Higher Ground Productions). Storm appeared on a hit panel at SXSW 2022 on Big Bold Brave Ideas. Storm appointed to be on the Board of Directors for one of the largest global non profit organization to serve people with disabilities Billion Strong Foundation.
Storm’s tireless efforts to promote diversity, inclusion and accessibility have earned her a special recognition from President Barack Obama for the 30th anniversary on ADA (Americans with Disabilities Act), Condé Nast's Bridging The Bridge Gold Honors Shorty Awards 2022, Variety's Social Impact Marketing for Film award (Sound of Metal), ADCOLOR Unsung Community Hero award, and a prestigious award from the City of Los Angeles. She have featured in numerous major publication brands including Condé Nast, Forbes, PopSugar, Los Angeles Times, ABC's Localish, Billboard, Muse by CLIO, Campaign, PR Wire, TV Guide, Adweek, AdAge and more.
Storm is a proudly graduate and earned degrees from Gallaudet University and American University. She is a certified Life Coach with the specialization in creative coaching.
The best thing about my calling and creative profession?
"I’m committed to transforming the way we tell stories of BIPOC with disabilities to ensure they’re centered around human truths in the positive lights and changing behaviors in the advertising, films, media and digital platforms. To be able to create a visual story that has the power to influence and impact an individual, community, nation, and the world. We all have a story to tell, and it deserves to be shared. Because at the end of the day, we matter."